MemeProject is an interactive website that explores meme origins, impact, and replication, and helps users create their own memes. This work consists of two modules: the main experience (MemeProject) and a companion meme-making tool (Meme-making).

The MemeProject is a fictional company focused on collecting and preserving memes. Drawing on the term "meme" as defined by Richard Dawkins in The Selfish Gene, this project views memes as cultural units that, like genes, replicate and spread independently. While genes are passed down biologically, memes circulate socially, often conveying humor or social critique with a playful edge.

MemeProject Start

Accessible via QR code in the exhibition space, the website invites visitors to a virtual "museum" with three themed floors.

Floor 1 scenario

The first floor is a kitchen-style space explaining meme origins.

Floor 2 scenario

The second floor features the latest memes alongside a globe sculpture symbolizing meme spread.

Floor 3 scenario 1

Floor 3 scenario 2

The third floor allows visitors to create and save their own memes.

Meme-Making Tool

Meme-Making is a tool where visitors can create and save their own memes.

Exhibition Space

The project’s website is accessible via QR code in the exhibition space.

This project explores the self-replicating nature of memes and their potential reach, encouraging visitors to reflect on the humorous yet impactful role memes play in shaping cultural narratives.