Memeproject
An interactive website that explores meme origins, impact, and replication, and helps users create their own memes.
2023 / Generative, Tool / Graphic Designer, Frontend Developer / PlanT House, Hongcheon Art Museum
Overview
MemeProject + Meme-Making
MemeProject is an interactive website that explores meme origins, impact, and replication, and helps users create their own memes. The work consists of two modules: the main experience (MemeProject) and a companion meme-making tool (Meme-Making).
Concept
Memes as cultural units
The MemeProject is a fictional company focused on collecting and preserving memes. Drawing on the term "meme" as defined by Richard Dawkins in The Selfish Gene, this project views memes as cultural units that, like genes, replicate and spread independently. While genes are passed down biologically, memes circulate socially, often conveying humor or social critique with a playful edge.
This project explores the self-replicating nature of memes and their potential reach, encouraging visitors to reflect on the humorous yet impactful role memes play in shaping cultural narratives.
Main Experience
A virtual museum with three floors
Accessible via QR code in the exhibition space, the website invites visitors to a virtual "museum" with three themed floors.
MemeProject start
Floor 1: origins
A kitchen-style space explaining meme origins.
Floor 2: latest memes and spread
The latest memes alongside a globe sculpture symbolizing meme spread.
Floor 3: create and save
Visitors create and save their own memes.
Tool
Meme-Making
Meme-Making is a tool where visitors can create and save their own memes.
Exhibition
Access via QR code
The project's website is accessible via QR code in the exhibition space.
Performed in
PlanT House, Hongcheon Art Museum, Hongcheon
Caption
Yewon Jang, Meme Project, 2023, interactive web, recorded video, cue code, dimensions variable