Software Education Festival 2023

SEF (Software Education Festival) is a software education conference hosted by NAVER Connect Foundation since 2017. I worked as the website PM for SEF2023, managing the planning, design, and development processes.

It is a festival where anyone interested in software education (teachers, students, parents, companies, and more) can participate. There, they can share experiences and concerns, learn about software education, and explore various sessions on topics like learning methods, know-how, and case studies. The goal is to lower the barriers for entry into the world of software and distribute valuable information. The offline event was held at NAVER 1784.

As the first step in creating guidelines for SEF's content and services, we dedicated time to establish SEF's unique voice. By defining SEF's persona and tone of voice, content can be written consistently across various platforms following these guidelines. Additionally, by discussing standardized formats for potentially confusing elements like dates, locations, hashtags, and titles, we aim to facilitate more accurate and efficient work processes.

SEF2023 Core Value

Grow

There are so many others who share the same concerns, we share experiences, and we stand together.

Change

As the world changes, we must change too.

Learn

Anyone can start, and anyone can learn.

I presented my website plan to NAVER's design and development teams, and over a span of two months, I collaborated on the design, markup, backend development, QA, and deployment processes. SEF2023 involved four website launches and updates, each roughly a week apart.

1st launch, mobile and tablet

2nd update, custom mouse cursor

3rd update, live stream of online sessions

4th update, desktop

The red box indicates an external link area.

Following a four-phase deployment plan, we integrated real-time streaming capabilities and partnered with global coding education organizations. The platform was monitored through Google Analytics, which tracked 205,301 visitors (up about 69% from 2022) and 317,131 page views, with a peak of 24,885 visitors in a single day (2.7x the 2022 peak of 9,255). Note that SEF2022 was held online only, while SEF2023 added an offline event at NAVER 1784.

I also coordinated directly with nonprofit organizations dedicated to coding education worldwide through emails and online meetings to create a section where visitors could try out their programs. More specifically, I contacted the p5.js Foundation for the hands-on booth program and created a section that introduces p5.js in Korean. p5.js also promoted this event on their official Instagram.

Instagram of p5.js and SEF2023 collaboration

Although SEF has been held annually since 2017, it wasn't widely promoted. To convey that SEF is not a one-time event but an ongoing, trusted program, I planned a section that details the history of SEF. By exploring SEF's history, visitors can also gain insight into how development trends in Korea have evolved over time.

The section that provides an overview of SEF2023's history

In 2023, we introduced an SEF character and designed the website around it. Users could create their own characters and share them on Instagram, which led to viral engagement, with over 200 participants.